Damon Ultima
3D product visualization
The Damon Ultima System promised faster orthodontic treatment due to its unique bracket and wire design. Mito Pop was tasked with visually demonstrating their value proposition with dynamic high fidelity 3D graphics that brought the product to life for professional audiences, partners, and patients.
- 3D renderings
- 3D animation
- Website/print asset production
- Annual Forum featured asset production
Audiences we were talking to
Orthodontists looking for a clinically validated rotational and torque control bracket system and their patients who wanted better comfort with shorter appointment and treatment times.
What we were trying to solve
Demonstrate the industry’s first unique bracket and rounded-wire design’s micro-forces to move and align teeth with precision faster than conventional orthodontic bracket systems.
I want to take a moment to thank you for all of your collaboration and dedication to making the Ultima animation a success. I’ve worked on many launch animations throughout my career and am very pleased with the outcome of the Ultima animation. It’s among the best. We have received very positive feedback from our sales team and European partners on this animation. It is not only very educational, but also definitely executed to our Ultima brand, very high tech and innovative, delivering on our value prop!
Outcomes
Informed by an extensive discovery process, the animation series was leveraged across on- and offline channels, including Ornco’s keynote launch event, demonstrating the value and versatility that this flexible dental platform can offer its customers and patients.